A 3-Part Series for Founders Who Want
Visibility, Recognition & Credibility
The Recognised
Expert
How to Build Recognition
Across Google, Social Media and AI
An easy-to-follow 45-minute session for expert-led founders who know more than the market gives them credit for and want to become found, trusted and recommended online and in AI.
Next Live Session
Thursday 30th July 11:00 UK
With Certified AI Innovator
Paul Culshaw
The Problem Most Entrepreneurs Are Facing
AI algorithms and modern discovery systems are changing how people find experts.
But most business owners don’t know where to start.
You may recognise this:
You know AI tools, like ChatGPT, influences buying decisions but don’t know how.
You’re unsure why some people get mentioned and others don’t.
You’re creating content but not gaining visibility online.
You feel behind and overwhelmed by technical talk.
Here’s the real truth.
Modern algorithms and AI don't prioritise technical finesse.
They prioritise identifying experts like you, in the real world. You just need to send the right signals from the right places to be recognised for the expertise your business brings to the world.
What You'll Learn
How AI tools, like ChatGPT, decides who to recommend.
Why posting on social media alone won't cut it.
How AI tools interpret your expertise, and authority.
A simple framework for becoming recognised for your expertise.
How to build AI-friendly content.
The quick wins that matter more than algorithms.
Why AI Search Matters in 2026
People now ask AI tools for service recommendations, clarity, and guidance.
ChatGPT, Claude, and Google's AI Mode have become silent decision-makers.
They help your future clients:
Shortlist service providers.
Compare approaches.
Understand complex topics.
Decide who feels credible.
In today's world, becoming recognised means becoming understandable to both people and AI.
How The Authority Engine Strengthens Your Visibility
This session draws from my Authority Engine™ method.
A five-phase visibility system used by business founders and internal marketing teams.
1. Position
Clarity of message, niche, and signals.
2. Proof
Citations, credentials, corroboration.
3. Presence
Long-form visibility and semantic structure.
4. Process
Workflows that scale your content.
5. Profit
Authority that drives consistent revenue.
Modern visibility search sits at the intersection of Position, Proof, and Presence.
This session shows you how to strengthen all five.
About Paul Culshaw
Paul Culshaw is the founder of Recognition consultancy in Manchester. He is a certified business strategist with 25+ years of experience in marketing, Google SEO and visibility systems.
Paul is also:
CPD Certified AI Innovator.
Creator of The Authority Engine™.
Host of the marketing podcast, Fuzzled.
Strategic Advisor to founders, personal brands and internal marketing teams.
He specialises in helping founders build stronger recognition across Google, social media and AI, without the noise.
Who This Is For
Ideal if you’re:
A Coach
Consultant
Online service provider
Personal brand
Strategist
Small business owner
Marketing team member
Curious about AI visibility
Overwhelmed by the noise
Unsure where to start
Wanting to build authority
Ready to be found and chosen with less effort
What You’ll Leave With
A clearer understanding of becoming recognised online and where you're at.
The path to becoming AI-visible.
The confidence to start.
A practical next step checklist.
A plan you can use across your website, blog and social posts.
No technical background needed.
No jargon.
Just clarity.
What Others Say
"Loved the session. It helped me get clearer on how to use my marketing and website for visibility beyond social media. I now understand how AI can mention us, build credibility, and support automated recommendations. Highly recommend this session for any business owner who wants to be visible and get in front of new people.”
Join the Live Session
If you want to become found, trusted and chosen online and in AI this is the session to start your journey to recognition.
Register for 45-minutes of easy-to-follow strategy and Q&A.
Thursday 30th July 11:00 UK
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FAQs
What is AI search?
AI search is where tools like ChatGPT, Claude and Google's AI Overviews interpret, summarise, and recommend information based on trusted, structured content.
How do you get mentioned by ChatGPT?
Large Language Models (LLMs), like ChatGPT, mention businesses and creators with clear positioning, corroborated information, and consistent long-form digital signals.
This Lunch and Learn session breaks it down.
Do I need technical skills?
No. This session is designed for non-technical business owners.
Will this work for my niche?
Yes. The principles apply across coaching, consulting, strategy, creative services, tech, and professional services.
Is there a replay?
Yes. If you register you'll receive the replay via email after the live session.
If I can’t attend this session live, will there be another chance?
Yes. This session is part of Paul Culshaw’s Fuzzled Marketing Cafe: Lunch & Learn Series.
The sessions rotate between AI visibility, sustainable online growth and business strategy.
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